高级披萨广告海报
一份高度详细的广告提示词，用于创作 Instagram 代理商级别的食品海报，侧重于品牌塑造、质感和创意构图。
gpt-image-2 · 产品 · 产品营销 · 摄影 · 极简主义 · 社交媒体帖子 · 食品 / 饮料
中文提示词
创意方向 创作一张高级、代理商级别的 {argument name="brand" default="DOMINO'S"} 广告海报，灵感源自大胆的 QSR / FMCG 社交媒体活动的视觉语言：强烈的图形构图、一眼即懂的视觉隐喻、受控的产品摄影、以品牌饱和色为主调的整体视觉、简洁的留白、真实的食物质感、短小精悍的堆叠排版以及轮播图系统的连贯性。 请勿复制任何特定的参考构图。 提取通用原则并构建原创作品。 海报必须呈现出真实全球披萨广告活动的感觉，由商业食品摄影师进行艺术指导，而非通用的 AI 食品海报。 视觉效果必须在观众阅读文案之前传达出核心理念。 活动基因 品牌：{argument name="brand" default="DOMINO'S"} 核心产品：{argument name="product" default="招牌意大利辣香肠 / 芝士披萨"}，采用正宗的 Domino's 包装语言 活动领域：渴望 + 配送胜利 概念：盒子即胜利 (THE BOX IS THE WIN) 个性：饥饿、俏皮、自信、快速、略带调皮 色彩系统 - 主色调 {argument name="color" default="红色 (#E31837)"} - Domino's 蓝色 (#006491) 仅用于 Logo、包装盒点缀、小型图形标点 - 白色 - 柔和的奶油色 / 马苏里拉芝士高光 - 克制的深红色阴影 红色必须立即占据画面主导地位。它看起来不应像通用的番茄酱广告。 创意执行 图形视觉隐喻 + 高级披萨主角 + QSR 社交海报 使用： - 超大号短排版 - 产品比例 - 品牌红色的重复 - 留白 - 一个梗 / 一个物体关系 - 受控的蒸汽和芝士光泽 - 强烈的对齐感 避免环境纪实风格。除非特定画面需要手部/托盘，否则不要使用街头生活方式的电影剧照风格。 背景 完全受控的广告领域。 浓郁饱和的 Domino's 红，带有微妙的色调深度。 允许： - 极度微妙的斑点 / 意大利辣香肠圆点图案，对比度极低 - 克制的径向衰减 - 柔和的立体阴影 禁止： - 默认使用随意的餐厅内部场景 - 脏乱的厨房 - 城市街道 - 杂乱的拼贴 - 额外的品牌 核心产品 照片级真实的 Domino's 披萨，作为最重要的实体对象。 保留可识别的 Domino's 包装盒 / Logo 几何形状。不要发明新 Logo。不要重新设计字标。 展示： - 融化的马苏里拉芝士 - 意大利辣香肠油脂 - 逼真的饼皮气泡 - 可见的蒸汽，需克制 - 包装盒在画面中时，需呈现真实的瓦楞纸披萨盒质感 - 可信的油光，而非塑料感的 CGI 产品占据约 50%–65% 的画面宽度，除非创意需要比例对比。 排版系统 标题：简短，3–6 个词，粗体现代无衬线字体 / 厚重无衬线字体。 主标题为白色。 一个钩子词可以是奶油黄色。 副标题较小、较安静。 可选底部锁定：以黄色小胶囊形式呈现的“立即下单” (ORDER NOW)。 可选页脚：热乎。快速。属于你。 (Hot. Fast. Yours.) 排版是层级，而非装饰。 不要用文案填满画面。
原始提示词
CREATIVE DIRECTION Create a premium, agency-level {argument name="brand" default="DOMINO'S"} advertising poster inspired by the visual language of bold QSR / FMCG social campaigns: strong graphic composition, one instantly readable visual metaphor, controlled product photography, saturated brand colour as the entire world, clean negative space, tactile food realism, short stacked typography and carousel-system consistency. Do not copy any specific reference composition. Extract the common principles and build an original execution. The poster must feel like a real global pizza campaign art-directed for Instagram, photographed by a commercial food photographer, not a generic AI food poster. The visual must communicate the idea before the viewer reads the copy. CAMPAIGN DNA Brand: {argument name="brand" default="DOMINO'S"} Hero product: {argument name="product" default="signature pepperoni / cheese pizza"} in authentic Domino's packaging language Campaign territory: craving + delivery win Concept: THE BOX IS THE WIN Personality: hungry, playful, confident, fast, slightly cheeky Colour system - Dominant {argument name="color" default="red (#E31837)"} - Domino's blue (#006491) used only as logo, box accent, small graphic punctuation - White - Soft cream / mozzarella highlight - Restrained dark red shadow The red must own the frame immediately. It should not look like generic ketchup advertising. CREATIVE EXECUTION Graphic visual metaphor + premium pizza hero + QSR social poster Use: - oversized short typography - product scale - repetition of brand red - negative space - one gag / one object relationship - controlled steam and cheese gloss - strong alignment Avoid environmental documentary. This is not a street-lifestyle film still unless the specific frame requires hands/tray. BACKGROUND A completely controlled advertising field. Rich saturated Domino's red with subtle tonal depth. Allowed: - extremely subtle blob / pepperoni-dot pattern at very low contrast - restrained radial falloff - soft dimensional shadowing Forbidden: - random restaurant interior as default - dirty kitchen - city street - collage clutter - extra brands HERO PRODUCT Photoreal Domino's pizza as the most important physical object. Preserve recognizable Domino's box / logo geometry. Do not invent a new logo. Do not redesign the wordmark. Show: - molten mozzarella - pepperoni oil - realistic crust blistering - visible steam, restrained - authentic corrugated pizza box when the box is in frame - believable grease sheen, not plastic CGI Product occupies roughly 50–65% of the frame width unless the idea needs scale contrast. TYPOGRAPHIC SYSTEM Headline: short, 3–6 words, bold contemporary grotesk / heavy sans. Primary line in white. One hook word may be cream-yellow. Secondary line smaller, quieter. Optional bottom lockup: ORDER NOW as a small yellow pill. Optional footer: Hot. Fast. Yours. Typography is hierarchy, not decoration. Do not flood the frame with copy.